Project Objectives
-
Standardize & simplify biobank consent forms across all five University of California medical schools
-
UC San Francisco
-
UC San Diego
-
UC Davis
-
UC Irvine
-
UC Los Angeles
-
-
Engage broad coalition of stakeholders to shape the future of biobanking at the institution.
Study Design
Creative Objectives
-
Create EngageUC logo that compliments pre-existing Clinical Translational Sciences Institute logo.
-
Maintain University of California Branding Guidelines
-
-
Compress 7-page informed consent form down to one.
-
Develop storyboard and narrative for a 4-minute supplementary biobank overview video
-
Field test video alongside shortened consent form.
Major Success
The consent form assessed in this trial is currently used in standard admissions for all medical appointments at the University of California medical campuses.​
Pilot Education Aid - Demo For Evaluation Purposes Only
My late-stage contribution to the project proved unexpectedly influential. By identifying a key area for improvement in visual representation, I initiated a change that significantly boosted the aid's inclusivity and authenticity. This seemingly minor tweak resonated deeply within our team and beyond, underscoring how a fresh perspective can elevate educational materials to better reflect and serve diverse audiences.
Coming Soon
