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Mural of a scientist examining his heart on a a microscope stage. His heart remains attached by arteries to an gaping opening in his chest.
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GiGi Cavaleri

Freelance Design Director

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SUMMARY

Forged by a background spanning the gritty DIY music scene and sterile healthcare fields, I bring enthusiasm, relentless hard work, and a keen mind honed by extensive counseling and research experience to every marketing initiative. Employing a scientific approach, my talent for active listening, continuous learning, and empowering teams catalyzes elevated project outcomes - consistent, memorable, and impactful creative design work that leaves an indelible mark.

EXPERIENCE

 

InRangeTV Matchlocks vs. Flintlocks & How Hong Kong Became British                                                                                   Nov 2024

           AI Illustration

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Stephanie Sorensen, BSN https://stephaniesorensen.com/                                                                                                        Mar 2024

            Personal Branding Development & Execution

  • Logo and AI photography

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Omar For Sonoma County Judge 2024 Campaign https://omarforjudge.com                                                                Jan – Feb. 2024

            Design Director & Outreach Manager

  • Developed campaign website that felt like small town, rustic, Sonoma County; Wine Country

  • Curated and edited event photos to put our candidate’s best foot forward

  • Clean, manage, and maintain Sonoma County Registrar of Voters records for short runway takeoff for a short campaign. Successfully reached out to 100,000 registered voters in two weeks resulting in 41,000 votes for our candidate’s first run. Great positioning for next election

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Continuum Clinical                                                                                                                                                                        2018 – 2023

Site Solutions Expert & Design Consultant

  • Consulted with design team for branding look and feel on companies first contract for an HIV study to elevate the human experience through expertly crafted patient personas, vibrant colors, and on-point messaging. See it here.

  • Lead cutting edge social listening analysis to inform central recruitment campaigns between ongoing status reports presented to clients. Consistently biopharma client lead point-of-contact

  • Provided patient recruitment and site support for 20 sponsor projects through building and maintaining high-value relationships with 100s of trial sites across 12 indications

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SF Asian Art Museum, After Hope: Videos of Resistance Exhibition, The Lonely Age Part 1 by Connie Zheng   Jan 2021 - May 2022

Cinéma Vérité of The Apocalypse Fire Smoke, San Francisco

  • Synopsis of Part 1: People in a dystopian future searching for magic seeds with curative properties.

  • See more details here

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DJ Stream: La Fin Du Monde Mashup Mix                                                                                                                                              2020

Design Director & Set Curator

  • Created loud social media posts promoting mashup music stream to connect with people and keep morale up. See more here

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Institute for Global Health, Dept of Epidemiology & Biostatistics, UCSF                                                                                2010 – 2018

U-Find-Out Studies

Vaccination Is Prevention Study

U-Find-Out Presents!

Branding Director, Interviewer, and Patient Retention Lead

  • Developed, implemented, and adjusted strategies to enroll and retain protected, vulnerable populations at risk for HIV and hepatitis C; administered and recorded post-enrollment patient-reported health information using validated instruments

  • Successfully pursued retention goalposts by collaborating with a broad base of stakeholders to recruit research participants, and once recruited set patients up for follow-ups at monthly, quarterly, six-month, and yearly intervals: exceeding our expected retention goals.

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School of Medicine, Department of Psychiatry, UCSF                                                                                                               2013 – 2015

Digital UI/UX Engineer Lead, Retention Support

  • Designed fully remote online study screening and data collection assessment for the universities first approved purely digital study with innovative biospecimen collection processes

  • Programmed data collection instruments, managed ongoing instrument QC, and maintained survey data in Qualtrics XM for SPSS analysis

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Inst. for Health Policies Studies, Engaging UC Stakeholders for Biorepository Research, UCSF                                        2014 – 2015

Clinical Research Operations Analyst

  • Develop and guide animated patient-facing explainer video centered on bio banks 

  • Engaged broad stakeholders statewide for 1 weekend event to guide the future of biobanks at the University of California:  from general population, researchers, administrators, and University Office Of The President

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TECHNICAL EXPERTISE

 

Adobe Creative Suite: Acrobat, Photoshop, Illustrator, InDesign

Artificial Intelligence: MidJourney, Stable Diffusion, AUTOMATIC 1111, Comfy UI, Dalle-E, Runway Gen-2,

ChatGPT, Claude, Co-Pilot (Fmr Bing), Speechify, InVideo, MusicGen, Udio, Synthesia, PixVerse

CMS/ IRT/ IVRS: Epic Systems, iRIS (formerly iMedRIS), Suvoda, Prancer, Seqster, UCare

Cloud-based CRM: Salesforce CRM, Salesforce Lightning, Tableau, Wix

Microsoft Office Suite 365: Word, Excel, Power Point, OneDrive, Sharepoint

G Suite / Google Apps: Drive, Docs, Sheets, Meet, Drive, Calendar + Scheduler

Social Media: Instagram, Facebook, Twitter (no one calls it X), BlueSky Social, Mastodon, YouTube, TikTok

Strategy & Research: Qualtrics XM, Synthesio

Online Merchants: Ebay, Etsy, Creative Market, Adobe Stock, Redbubble, 

Other: Photopea for gifs, Pages, Keynote, 

Video: Blendr, Runway Gen-2, PixVerse

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