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GiGi Cavaleri
Freelance Design Director
SUMMARY
Forged by a background spanning the gritty DIY music scene and sterile healthcare fields, I bring enthusiasm, relentless hard work, and a keen mind honed by extensive counseling and research experience to every marketing initiative. Employing a scientific approach, my talent for active listening, continuous learning, and empowering teams catalyzes elevated project outcomes - consistent, memorable, and impactful creative design work that leaves an indelible mark.
EXPERIENCE
InRangeTV Matchlocks vs. Flintlocks & How Hong Kong Became British Nov 2024
AI Illustration
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Editorial still images for an 1880s San Francisco court case.
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Stephanie Sorensen, BSN https://stephaniesorensen.com/ Mar 2024
Personal Branding Development & Execution
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Logo and AI photography
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Omar For Sonoma County Judge 2024 Campaign https://omarforjudge.com Jan – Feb. 2024
Design Director & Outreach Manager
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Developed campaign website that felt like small town, rustic, Sonoma County; Wine Country
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Curated and edited event photos to put our candidate’s best foot forward
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Clean, manage, and maintain Sonoma County Registrar of Voters records for short runway takeoff for a short campaign. Successfully reached out to 100,000 registered voters in two weeks resulting in 41,000 votes for our candidate’s first run. Great positioning for next election
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Continuum Clinical 2018 – 2023
Site Solutions Expert & Design Consultant
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Consulted with design team for branding look and feel on companies first contract for an HIV study to elevate the human experience through expertly crafted patient personas, vibrant colors, and on-point messaging. See it here.
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Lead cutting edge social listening analysis to inform central recruitment campaigns between ongoing status reports presented to clients. Consistently biopharma client lead point-of-contact
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Provided patient recruitment and site support for 20 sponsor projects through building and maintaining high-value relationships with 100s of trial sites across 12 indications
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SF Asian Art Museum, After Hope: Videos of Resistance Exhibition, The Lonely Age Part 1 by Connie Zheng Jan 2021 - May 2022
Cinéma Vérité of The Apocalypse Fire Smoke, San Francisco
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Synopsis of Part 1: People in a dystopian future searching for magic seeds with curative properties.
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DJ Stream: La Fin Du Monde Mashup Mix 2020
Design Director & Set Curator
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Created loud social media posts promoting mashup music stream to connect with people and keep morale up. See more here
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Institute for Global Health, Dept of Epidemiology & Biostatistics, UCSF 2010 – 2018
Vaccination Is Prevention Study
Branding Director, Interviewer, and Patient Retention Lead
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Developed, implemented, and adjusted strategies to enroll and retain protected, vulnerable populations at risk for HIV and hepatitis C; administered and recorded post-enrollment patient-reported health information using validated instruments
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Successfully pursued retention goalposts by collaborating with a broad base of stakeholders to recruit research participants, and once recruited set patients up for follow-ups at monthly, quarterly, six-month, and yearly intervals: exceeding our expected retention goals.
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School of Medicine, Department of Psychiatry, UCSF 2013 – 2015
Digital UI/UX Engineer Lead, Retention Support
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Designed fully remote online study screening and data collection assessment for the universities first approved purely digital study with innovative biospecimen collection processes
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Programmed data collection instruments, managed ongoing instrument QC, and maintained survey data in Qualtrics XM for SPSS analysis
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Inst. for Health Policies Studies, Engaging UC Stakeholders for Biorepository Research, UCSF 2014 – 2015
Clinical Research Operations Analyst
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Develop and guide animated patient-facing explainer video centered on bio banks
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Engaged broad stakeholders statewide for 1 weekend event to guide the future of biobanks at the University of California: from general population, researchers, administrators, and University Office Of The President

TECHNICAL EXPERTISE
Adobe Creative Suite: Acrobat, Photoshop, Illustrator, InDesign
Artificial Intelligence: MidJourney, Stable Diffusion, AUTOMATIC 1111, Comfy UI, Dalle-E, Runway Gen-2,
ChatGPT, Claude, Co-Pilot (Fmr Bing), Speechify, InVideo, MusicGen, Udio, Synthesia, PixVerse
CMS/ IRT/ IVRS: Epic Systems, iRIS (formerly iMedRIS), Suvoda, Prancer, Seqster, UCare
Cloud-based CRM: Salesforce CRM, Salesforce Lightning, Tableau, Wix
Microsoft Office Suite 365: Word, Excel, Power Point, OneDrive, Sharepoint
G Suite / Google Apps: Drive, Docs, Sheets, Meet, Drive, Calendar + Scheduler
Social Media: Instagram, Facebook, Twitter (no one calls it X), BlueSky Social, Mastodon, YouTube, TikTok
Strategy & Research: Qualtrics XM, Synthesio
Online Merchants: Ebay, Etsy, Creative Market, Adobe Stock, Redbubble,
Other: Photopea for gifs, Pages, Keynote,
Video: Blendr, Runway Gen-2, PixVerse
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