Emergency Personal Branding:
Sorensen, BSN Hospice Care Professional
"I got the job! And get this - the hiring manager actually brought up my website after I signed the offer! They were really impressed by the logo and said the whole package gave me a bit of an edge. I mean, yeah, it was up to me to nail every interview, but those extra personal touches GiGi added are worth their weight in gold after this win! First short commute ever!"
-Stephanie Sorensen, BSN
When the perfect job opportunity opened up twenty minutes from home after years of daily hours long commuting Stephanie Sorensen, BSN needed to set herself apart from the other applicants. She has the skills, the attitude, and the passion for bestowing dignity in people's last stop before emigrating to the undiscovered country.
A mutual friend secured a personal URL the night before application submission and reached out to me. "Can you make a logo and, like, an image for this site? Maybe some copy? I can cover the rest."
Delivered the following in one evening:
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Leveraging motivational interviewing techniques I helped articulate five key feelings & ideas this logo should convey:
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Loving empathetic presence
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Patient w/ patients
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Consistency and expertise
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Serious work ethic
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Life-long calling
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Market research for professional hospice care provider logos and taglines in her local market
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Talked through symbology that fit the vibe of her market without copying logos in her market
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Added favorite flower orchids for grounding
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A mission statement driven by themes from our earlier conversation that evening; synthesized into a winning distillation of ideas
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Iterated logo options leveraging DALLE
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Logo created using Adobe Illustrator
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Featured image with clever prompting in MidJourney: Because sensitive health topics shouldn't be left to stock imagery. Read more about my approach to AI image generation.
Omar For Sonoma County Judge 2024
Web design, email marketing, photo curation: Archived with the Wayback Machine & blog.
Artificial Intelligence Implementation Consultant
MidJourney | Dall-E | Stable Diffusion | Runway | ChatGPT-4o1
Copilot| Claude | LLaMa | InVideo | Udio | Synthesia | PixVerse
As designers, we must choose the right tools for each task, discerning what works best. I integrate AI when suitable, critical reviewing and refining outputs for standout print collateral. Embracing the future while honoring the past, piece by piece.
